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Followap to Power 3’s Instant Messaging (IM) Service.

LONDON — Followap, the leading provider of instant messaging and presence solutions, today announced that it has been selected by mobile media company 3 to power its instant messaging service to more than 3.5 million UK customers.

Followap will provide 3 with end-to-end support for 3’s Microsoft MSN service using the iFollow MMG (mobile messaging gateway), as well as an array of pre-loaded and downloadable clients for 3G mobile phones.

Simon Brown, Vice President Sales and Customer Services at Followap comments: “We are happy to have been selected by 3 to support IM services to its customers. We are seeing more and more mobile instant messaging services, creating a world-wide real-time communications environment for mobile users. We will work together with 3 to offer its customers the best IM services enabling 3 to be a dominant player in this era of presence-aware communications.”

Graeme Oxby, 3’s Marketing Director commented: “We believe our 3.5 million customers in the UK will be delighted to be able to use MSN Messenger over mobile. With 3G mobiles becoming the primary device for all communications, whether that’s a voice call, an instant message or an email, it’s our job to offer customers choice in the way they communicate. We selected Followap for its mature and scalable technology, its market expertise, and its track record in delivering IM services to top-tier operators.”

About Followap’s Mobile Messaging Gateway (MMG)

The iFollow MMG enables mobilization of branded consumer IM and Email services. Mobile operators can create a stream of new revenues by providing their subscribers with access to their Internet communities of choice using a large variety of mobile clients.

About Followap

Followap is the leading provider of Presence and Instant Messaging solutions to the telecommunications industry. Pioneering this field, Followap’s customer base consists today of about 20 network operators, many of them tier-one operators, with a combined user base of over 200 million users. Followap’s products enable operators to establish advanced, interoperable presence-enhanced services, whilst also creating the infrastructure for next-generation networks. Followap supports and contributes to industry standardization efforts in forums including OMA, IETF, 3GPP and the GSM Association. For additional information please visit Followap’s web site at www.followap.com.

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move. The three areas which form the core of its business are: Communications – including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging. Entertainment – including television, music audio and video, computer games, and media publishing. Information services – including wireless web, access to the best of the internet and a range of news services.

3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy and Sweden.

Three facts about 3: 3, a mobile media company, launched the UK’s first 3G network. 3 has over 3.5 million customers in the UK and over 11.9 million worldwide. The 3 network offers national coverage for calls and texts, and over 88% population coverage for 3G services.