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Followap Selected for 3 Scandinavia’s Instant Messaging Service

News breaking: 2006-07-04

Followap Selected for 3 Scandinavia's Instant
Messaging Service; Delivering End-to-End Service to Provide 3
Scandinavia Customers with Mobile Instant Messaging

    Business Editors

    LONDON--(BUSINESS WIRE)--July 4, 2006--Followap, the leading
provider of Instant Messaging and Presence solutions, today announced
that it is has been selected to power the mobile Instant Messaging
service to 3 Scandinavia's network.
    Followap will provide 3 with end-to-end support for 3's MSN
Messenger using Followap's iFollow MMG (Mobile Messaging Gateway), as
well as an array of pre-loaded and downloadable clients for 3G mobile
phones.
    Johan Othelius, 3 Nordic Marketing Director said: "This latest
step is part of our continued effort to offer our customers a choice
of value added instant messaging services. Our customers have
expressed an interest in using MSN on their mobile phones, and we
wanted to meet their needs. Followap was chosen for its expertise in
delivering specialised mobile instant messaging solutions."
    The service initially includes a gateway and an advanced rich
instant messenger preloaded mobile software client which provides a
PC-like IM experience and will be available on a variety of mobile
phones. The client allows subscribers to communicate with PC users
while on the move, and see the presence status of their MSN Messenger
contacts.
    Simon Brown, Followap's VP Sales and Customer Operations
commented: "3's choice of technology partner proves Followap's ability
and commitment to helping operators provide innovative services to
7subscribers. The mobile IM platform will open up mobile and internet
communities and further demonstrates how the worlds of mobile, media
and communications are converging rapidly."

    About Followap

    Followap is the leading provider of Instant Messaging and Presence
solutions to the telecommunications industry. Pioneering this field,
Followap's customer base consists today of over 20 network operators,
many of them tier-one operators, with a combined user base of over 200
million users. Followap's products enable operators to establish
advanced, interoperable presence-enhanced services, whilst also
creating the infrastructure for next-generation networks. Followap
supports and contributes to industry standardization efforts in forums
including OMA, IETF, and the GSM Association. For additional
information please visit Followap's web site at www.followap.com.

    About 3 Group

    A division of Hutchison Whampoa, the 3 Group together with
Hutchison Telecommunications International, is the leading global
player in the 3G arena, holding licences in 10 markets with total
population coverage of approximately 175 million. In less than three
years, the 3 Group has built an entirely new network, achieving
probably the fastest rollout of a radio network in the entire telecom
industry. Marketed globally under the 3 brand, the group is also the
first operator in the world to provide dual-mode 3G services.
    To date, commercial 3G services has been launched in Italy, the
UK, Australia, Austria, Sweden, Denmark, Hong Kong, Israel and the
Republic of Ireland. For more information about 3, please visit
www.three.com
    In Scandinavia, 3 is a joint venture between Hutchison-Whampoa
(60%) and Investor AB (40%). 3 is the leading 3G operator in Sweden
and in Denmark. The company also holds a license for Norway. For more
information on 3 Scandinavia, please visit www.tre.se

    --30--JG/lo*

    CONTACT: Nelson Bostock Communications for Followap
             Emma Turner or Ainslie MacLeod, + 44 (0) 20 7229 4400
             Ainslie.macleod@nelsonbostock.com