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Followap /Media

Adverts, film and radio

What the services actually looked and sounded like, and how they were sold: operator adverts from Turkey, Egypt and the UK, a product demonstration, a radio feature, and one interview.

6 items2005–2006Followap on YouTube
0:41Television advert · 20063 UK — Mobile MSN Messenger, powered by FollowapOperator advert for 3's MSN Messenger service, running on the iFollow Mobile Messaging Gateway with preloaded and downloadable 3G clients.0:23Television advert · 2005Turkcell Messenger by FollowapAdvert for TurkcellMessenger, launched on the iFollow Presence Solution.0:22Radio advert · 2006Mobinil Messenger radio advertRadio spot for Mobinil Messenger, Egypt, October 2006.5:46Product demonstration · c. 2005Followap Presence as part of Nortel's IMS solutionA walkthrough of the iFollow Presence Server running inside Nortel's IMS core — the architecture the 2005 Series C release described as an off-the-shelf, SIP-based presence solution.4:24Radio feature · 2005Followap on Sky RadioA Sky Radio segment on Followap Messenger and presence.8:57Interview · c. 2005Interview: Fred Molenaar, FollowapThe longest item on the channel, and the only recorded interview with a Followap executive in the archive.

These are hosted on Followap’s own YouTube channel. Thumbnails are stored locally and each card links out rather than embedding a player, so nothing loads from a third party until you choose to watch.

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Sold as the operator’s own product

Followap sold infrastructure and never a consumer app, so the advertising was always the carrier’s. This is what that looked like on the other side of the platform.

A Turkcell advert: a smiling woman holding a mobile phone, over the Turkish text 'Ekimde Turkcell Messenger'i denemesi bedava', with the Turkcell wordmark beneath
Turkcell advertising TurkcellMessenger — a free trial through October, under the operator’s own brand.

Turkcell, c. 2005

“Ekimde Turkcell Messenger’i denemesi bedava”

In October, trying Turkcell Messenger is free. The roundel repeats the offer: bu ay denemesi bedava — free to try this month.

TurkcellMessenger launched in April 2005 on the iFollow Presence Solution, for an operator then among the five largest in Europe. The television advert for the same service is in the grid above.

The launch release