Followap and Cellcom sign agreement to integrate IM and Presence into Cellcom's network

Cellcom becomes an early operator customer, integrating Followap's instant messaging and presence platforms directly into its network.

Followap™, a leading provider of end-to-end mobile messaging and presence solutions for mobile operators today announced that it will provide Cellcom, the largest cellular-communications operator in Israel with its Mobile Instant Messaging (MIM) and Presence platforms. In parallel, Followap will use Cellcom's mobile infrastructure to develop future IM-related products.

Followap's MIM platform iFollow™ will enable Cellcom to deliver branded and customized cutting-edge messaging services. iFollow will allow Cellcom's 2.3 million subscribers real time intuitive communication using mobile phones, computers or any other mobile devices. Users will be able to see whether their friends and family members are online and available for communication, and communicate with them using textual messages or voice. In the future, users will also be able to locate their friends.

"We are proud to partner with Cellcom to deliver Mobile Instant Messaging over Cellcom's 2G and 2.5G networks." said Tommy Volsen, COO of Followap. "We will continue to work closely with Cellcom to deliver advanced technologies and services that will ensure Cellcom's competitive edge in the market".

"The messaging market is expected to grow significantly over the next couple of years. As a leader in this field, we are committed to providing our subscribers with the most advanced messaging services available." said Benny Regev, VP Business Development of Cellcom. "Already, the number of Cellcom's textual messages reaches 40 million per month. Cellcom uses this platform to deliver a variety of content services, including Games, News, Sports and more. " Cellcom is expected to roll out its IM services in the second half of the year.

About Followap

Followap is a leading provider of advanced, end-to-end, mobile messaging and presence solutions, encompassing distributed server platforms and a wide range of messaging clients and applications. Followap's flagship platform, iFollow, was selected by the Vodafone Group as the Mobile Instant Messaging platform for Vodafone operators. Followap is committed to enabling Mobile Operators to offer advanced messaging services by continuously introducing innovative, carrier-grade messaging and Presence products. For additional information please visit Followap's Web site at http://www.followap.com

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