Followap opens a Hong Kong office

An Asian base to serve growing demand for mobile messaging and presence across the region.

Hong Kong - July 15, 2004 - Followap, the leading provider of carrier-class presence and messaging solutions, announced that it has opened a new office in Hong Kong.

The Hong Kong office will allow Followap to better serve existing customers and prospects in the Asia-Pacific market, by providing local support and sales capabilities. The new office joins Followap's existing offices in the United Kingdom, United States, Germany and Israel, enhancing the company's global presence.

"Asia is a key market for wireless data services, Asian markets having demonstrated rapid uptake of new technologies and massive growth in subscriber numbers," said Rafi Ton, Vice President of Asia Pacific at Followap. "We are seeing increased interest in our presence solutions by major Asian mobile operators, and believe that the new Hong Kong office will allow us to capitalize on our leadership of the European presence market to become a leading presence provider in Asia as well."

Followap's iFollow Presence Server is a comprehensive Presence solution, allowing mobile operators to rapidly launch attractive Presence-based services such as Instant Messaging, Chat, Presence Enabled Contacts (PEC), Push-to-Talk over Cellular (PoC) and Online Gaming, on top of a robust, standards-based Presence infrastructure.

About Followap, Inc.

Followap is the leading provider of carrier-class Presence and IM solutions. Its iFollow suite of products has been commercially launched by tier-one mobile operators, serving millions of subscribers. Followap delivers systems based on industry standards optimized for quick deployment on operator's networks. Followap also offers an extensive Presence Development Environment, enabling mobile operators and 3rd parties to presence-enable existing and future services.

Visit www.followap.com for more information.

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