LG Introduces Followap’s IM Client to its Mobile Phones Followap

iFollow Client Powers the World’s First ‘IM key’ Phone

LONDON-Sept. 1, 2006–Followap, the leading provider of mobile instant messaging (IM) and presence solutions, today announced that LG Mobile (LG) has selected Followap’s mobile IM iFollow Client to be integrated into its latest 3G handset the LG U300.

The new LG handset is designed specifically for the IM user in mind, featuring the first ever IM key which means that with one click, users can access their personal MSN Messenger community, and interact with their family and friends on the go. The device can also support alternative IM communities.

“Followap is the leader in its field, and has trusted, market proven embedded IM technology. We are developing handsets that meet our customers’ communication needs,” said Matt Dixon, Project Manager at LG Mobile. “LG’s high quality and specially designed handsets, together with Followap’s IM client are setting the standard for usability in this fast moving new market.”

“iFollow Clients are robust, easy to configure and easy to use having been optimized by customer feedback for over six years. Handset integration is an important part of delivering a great IM experience and we are proud to be working with LG on such an innovative messaging solution,” said Tommy Volsen, VP Marketing and Business Development at Followap.

About iFollow Clients

iFollow Clients are field-proven applications that have been developed to meet the needs of operators and handset manufacturers. Followap was the first third party IM application to be integrated into a manufacturer’s handset, powering mobile instant messaging.

Key elements of the iFollow Clients are: ease of use, branding, porting and configuration with innovative features using industry standards. iFollow Clients make mobile IM easy, enhanced from continuous feedback from live customer deployments over a number of years

About Followap

Followap is the leading provider and an innovator of Presence, Instant Messaging and Interconnect solutions to the telecommunications industry. Pioneering this field, Followap’s customer base consists today of 25 network operators, with a combined user base of over 200 million subscribers. Followap’s products were first launched in 1999 and are designed especially for the operator, enabling advanced, interoperable presence-enhanced services, whilst also creating the infrastructure for next-generation networks. Followap contributes to industry standardization efforts in forums including OMA, IETF, 3GPP and the GSM Association and is ISO 2001 compliant.

Followap is a privately held company headquartered in the UK, with offices in Europe, the US and Asia. For more information please visit www.followap.com

About LG Electronics, Inc.

LG Electronics, Inc. (KSE:06657) is a global force in electronics, information and communications products with 2004 annual sales of US $38 billion (consolidated). With more than 66,000 employees working in 73 subsidiaries in 39 countries around the world, LG Electronics is comprised of four main business companies including Digital Display, Digital Media, Digital Appliance, and Mobile Communications.

LG Electronics Mobile Communications Company is the world’s leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.lge.com