Mobinil Selects Followap for Mobile Instant Messaging

iFollow IMSC and IM Clients Will Power Mobinil’s Operator-Branded IM Service
3GSM World Congress Asia 2006
October 17, 2006 07:33 PM Eastern Daylight Time

SINGAPORE — Mobinil, Egypt’s largest mobile operator, has selected Followap, the leader in mobile IM, presence and interconnect solutions to power its own brand instant messaging service. Subscribers to Mobinil’s operator IM service will be able to enjoy the benefits of real time communications on their mobile device through Followap’s IMSC (Instant Messaging Service Centre).

“Mobinil is committed to enable mobile subscribers in Egypt to communicate in a dynamic and friendly manner, and IM is an intuitive and efficient service which will meet our customers needs”

Market trends indicate that operator branded IM is quickly becoming one of the most important real-time communication services across the globe, and is an important GSMA initiative. Mobinil’s Messaging service answers the needs of SMS users by providing them with an advanced real-time communications service which provides valuable “presence” or availability information of subscribers also signed up to the service.

“Mobinil’s plans to rollout mobile instant messaging is another example of the growing momentum behind this exciting communications service,” said Alex Sinclair, the CTO of the GSMA, the global trade association for mobile phone operators. “The GSMA is working with the industry to ensure their technology is fully interoperable so that users can exchange messages across networks – a factor that has been instrumental in the enormous success of text messaging.”

“Mobinil is committed to enable mobile subscribers in Egypt to communicate in a dynamic and friendly manner, and IM is an intuitive and efficient service which will meet our customers needs,” said Hervé Suquet VP and COO at Mobinil. “We selected Followap’s IMSC and IM Clients to provide the best service to our customers, and we expect IM to become a core part of our service offering,” concluded Suquet.

“Creating operator-branded IM services leverages the large operator SMS community to form a naturally evolved IM community. The iFollow IMSC enables operators to take control of their IM services, build the brand, increase revenues and create a differentiated and value-added service,” said Simon Brown, VP Global Sales and Customer Operations at Followap. “We are very pleased to be working with Mobinil. Their subscribers will be able to see the availability of their contacts, if they are busy, driving, in a meeting, or available just by looking at their address book. All the information they need will be in one single view, so they can decide the best way to communicate,” concluded Brown.

About iFollow IMSC

Followap’s drive for IM and Presence interconnectivity builds on Followap’s lead in the operator-branded IM market. First launched in 2000, Followap’s iFollow IMSC (Instant Messaging Service Centre) powers over 15 operator-owned communities worldwide. Followap is providing this connectivity using its Interconnect Platform (ICP).

About Followap

Followap is the leading provider of Presence, Instant Messaging and Interconnect solutions to the telecommunications industry. Pioneering this field, Followap’s customer base consists today over 25 network operators, with a combined user base of about 300 million subscribers. Followap’s products were first launched in 2000 and are designed especially for the operator, enabling advanced, interoperable presence-enhanced services, whilst also creating the infrastructure for next-generation networks. Followap contributes to industry standardization efforts in forums including OMA, IETF, 3GPP and the GSM Association. Followap is an ISO 9001:2000 certified vendor.

Followap has offices in Europe, the US and Asia. For more information, please visit

About Mobinil

The Mobile GSM900/1800 cellular network in Egypt is operated by The Egyptian Company for Mobile Services (ECMS), an Egyptian public company. Mobinil is the market leader thanks to its dedication to constantly providing the best services, and there are more than 7.2 million subscribers to Mobinil’s service in Egypt today.

Kath Rosier, Tel: (0)800 032 0275
Marketing Communications Manager
Email: [email protected]

Taha Saifullah, Tel: (20) 12 320 1021
Media Relations Manager
Mob: (20) 12 313 8955
Fax: (20) 12 320 6682
Email: [email protected]

Nelly Abdel Hamid, Tel: (20) 12 320 6664
Media Relations Senior Specialist
Mob: (20) 12 226 7023
Fax: (20) 12 320 6682
Email: [email protected]